Resend推出Automations,簡化生命週期訊息與滴灌活動的建置
Resend推出Automations,簡化生命週期訊息與滴灌活動的建置。
Resend於2026年4月13日宣布推出「Automations」,讓開發者輕鬆透過應用程式事件觸發生命週期序列與滴灌活動,涵蓋觸發器、個人化與即時可觀察性。
觸發事件定義
每個Automations從事件開始,使用者可自訂事件如「使用者註冊」、「訂單下達」或「試用期到期」。
每個事件可包含選用schema,確保清楚掌握可用資料。透過儀表板或API定義事件。
步驟個人化設計
事件觸發後,可控制後續流程:
- ⏲️ 設定時間延遲,暫停一段時間。
- ⏱️ 等待事件,直到特定條件滿足。
- ⤴️ 依接觸者或事件資料分支流程。
條件支援等於、包含、大於等運算子,並可組合and/or邏輯;視覺化拖拉編輯器、AI自然語言描述或API建置序列。每個郵件步驟使用既有Templates,確保文案一致,團隊可編輯而不碰程式碼。範例包括立即發送歡迎郵件、3天後發提示郵件,或依免費/付費方案分支內容,等待使用者完成入門後再發下一訊息。
上線測試流程
發送測試事件觀察流程通過每個步驟,確認後發布Automations,即可開始觸發事件。
應用程式事件發送
應用程式中發生事件時,從程式內發送事件觸發Automations;事件一發送,即刻執行已發布的Automations。
即時可觀察性
執行中的可觀察面板即時顯示每個執行:進行中、完成或失敗;除錯卡住序列只需數秒而非數小時,亦可透過API程式化檢查執行與步驟。
開發者優先設計
Automations以開發者為先,全功能透過API、儀表板、SDKs、「MCP Server」或CLI存取,包括建立Automations、定義事件與檢查執行。無需依賴特定工具,適合團隊偏好。
啟用與定價
Automations開啟全新使用者互動方式,如新使用者入門序列、重新吸引沉寂使用者或試用到期提醒。免費提供10,000個Automation Runs,可依需求擴展,詳見Pricing頁面。立即造訪Automations頁面或API文件建置第一個Automations:https://resend.com/blog/introducing-automations。
Today, we're announcing Automations.
— Resend (@resend) April 13, 2026
Build lifecycle sequences and drip campaigns:
🔸 triggers
🔸 personalization
🔸 real-time observability
Build in the dashboard or via the API. pic.twitter.com/mCNquh2tOC
1️⃣ Define a trigger
— Resend (@resend) April 13, 2026
Every automation starts with an event:
🔸 User sign-up
🔸 Order placed
🔸 Trial expired
Each event can include an optional schema, so you always know what data is available. pic.twitter.com/LddOQ0dBca
2️⃣ Personalize each step
— Resend (@resend) April 13, 2026
Once an event fires, you control what happens next:
⏲️ Delay for a set amount of time
⏱️ Wait for events until a certain condition is met
⤴️ Branch the flow based on contact or event data
Design sequences visually, ask AI, or use the API. pic.twitter.com/7EOYD1uiOx
Conditions support equals, contains, greater than, and more—composable with and/or logic.
— Resend (@resend) April 13, 2026
Each email step uses your existing Templates, so copy stays consistent and your team can edit it without touching code. pic.twitter.com/FrISwDPnD0
3️⃣ Go live with confidence
— Resend (@resend) April 13, 2026
Fire a test event to watch it flow through each step.
When you're ready, publish your automation and start sending events. pic.twitter.com/vRZA5VQ0u4
4️⃣ Send events from your app
— Resend (@resend) April 13, 2026
When something happens in your app, fire the event from your application to trigger the automation.
As soon as the event is fired, your published automation runs. pic.twitter.com/2GF6zugmgE
5️⃣ Full visibility into each run
— Resend (@resend) April 13, 2026
Once running, the observability panel shows every run in real time: what's in progress, what completed, what failed. Debugging a stuck sequence takes seconds, not hours.
You can also inspect runs and steps programmatically through the API. pic.twitter.com/kyC2x2G0ni
We designed Automations to be developer-first.
— Resend (@resend) April 13, 2026
🔸 Create Automations
🔸 Define events
🔸 Inspect runs programmatically
Use the API, our SDKs, the MCP Server, or the CLI. pic.twitter.com/NCxBDDyjcI
Automations unlock entirely new ways to engage your audience.
— Resend (@resend) April 13, 2026
You can get started with 10,000 Automation Runs for free, and scale as you need.
Start today: https://t.co/N4r86bIz6c
